Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they wentaround $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


MORE RESOURCES:

Top 10 Tips - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Alto's Odyssey: Top 10 Tips & Cheats You Need to Know | Heavy.com - Heavy.com


Heavy.com

Alto's Odyssey: Top 10 Tips & Cheats You Need to Know | Heavy.com
Heavy.com
The sandboarding antics of Alto's Adventure have returned in Alto's Odyssey. Check out this tips guide and prepare to master the mobile slopes.

and more »

Top 10 football betting tips - FCNaija - Fcnaija


Fcnaija

Top 10 football betting tips - FCNaija
Fcnaija
Hello football fans as we gear up for the games this weekend, FCNaija have compiled betting tips across the top major Leagues. Who is excited already? Without further ado, take a view at our top 10 weekend Betting Tips in the GALLERY below: Super ...

and more »

Top 10 riding school tips - ArmyTimes.com


ArmyTimes.com

Top 10 riding school tips
ArmyTimes.com
If you are taking a course on the track, you should tape up anything breakable. (Billy Bartels). Now that you've registered for a class or a riding course, what should you know before you go? A few universal truths to ease your learning curve: 1. Pick ...

Armored Warfare: Assault: Top 10 Tips & Cheats | Heavy.com - Heavy.com


Heavy.com

Armored Warfare: Assault: Top 10 Tips & Cheats | Heavy.com
Heavy.com
Embroil yourself within mobile tank wars with this developer curated tips guide for Armored Warfare: Assault.

and more »

Dice Brawl: Captain's League: Top 10 Tips & Cheats You Need to Know - Heavy.com


Heavy.com

Dice Brawl: Captain's League: Top 10 Tips & Cheats You Need to Know
Heavy.com
It's best to wait a few seconds during this instance so you can see what number your rival captain rolls. That way, you'll figure out how high or low you need to roll in order to win that encounter. • Hitting the even mark during a roll usually places ...

Dr. Deb's Mental Health Vitamin: Top 10 tips for parents - GCU Today


GCU Today

Dr. Deb's Mental Health Vitamin: Top 10 tips for parents
GCU Today
10. Talk to Your Child or Teen Constantly and Consistently about How Special, How Unique, How Precious S/He is … This is Deep, Revealing, Vulnerable and Tender Talk … Not only do your kids want to hear these things, you are also modeling for them how ...

'Forgive yourself, flaunt it, edit your self image, smile, make a great list, find your tribe, don't compare ... - Daily Mail


Daily Mail

'Forgive yourself, flaunt it, edit your self image, smile, make a great list, find your tribe, don't compare ...
Daily Mail
'Forgive yourself, flaunt it, edit your self image, smile, make a great list, find your tribe, don't compare yourself to others and move it!' Biggest Loser trainer Tiffiny Hall reveals her top 10 tips for self-confidence. By Ilaria Brophy and Annita ...

10 Tips for Successful Grant Writing - The Chronicle of Higher Education


The Chronicle of Higher Education

10 Tips for Successful Grant Writing
The Chronicle of Higher Education
When professors advise early-career academics on grant writing, we often focus on the common mistakes and pitfalls. But up-and-coming researchers don't just need advice on what not to do. They need to know what goes into a successful grant proposal ...

Top 10 Tips To Help You Conquer Tax Season - Forbes


Forbes

Top 10 Tips To Help You Conquer Tax Season
Forbes
Knowing the new tax laws, being honest and contributing to retirement accounts are just some of the top tax tips to consider before filing. Every year, the April income tax deadline looms. And this year has been particularly confusing with a new tax ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

YourFree.biz Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.YourFree.biz 2012

home | site map | links