Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills


Imagine if you were going to address a stadium full of people. You'd probably spend hours (if not days or weeks) agonizing over every word you were going to say. You'd practice your gestures in the mirror. You'd carefully select your clothing. You might even rehearse with your family.

Surprisingly, though, many spokespeople don't give much thought to an interview before speaking to a reporter. "It's only one person," they may think, "Plus, I know my material cold."

Preparing for a media interview - during which you may reach many more people than could fit in a stadium - should be at least as important as preparing a speech for that rowdy crowd.

Here are seven ways you can help prepare before you speak to a member of the press:

1. Visualize An Audience of One -- Reporters are simply the conduit between you and the audience. Don't try to impress a journalist with the depth of your technical knowledge or envision an audience of thousands. Instead, visualize the woman listening to news radio on her drive home or the man sitting on his living room sofa reading the morning paper. That personal connection will help ensure that you're having a conversation with the audience instead of speaking at them.

2. Write Tomorrow's Headline -- Every time you give an interview, the reporter should walk away with a clear sense of what the headline will be - and you should be the person who gives it to her. Prior to each interview, write down your perfect headline. It should be short - no longer than a sentence - and completely compelling. During the interview, state your headline several times, and place as many of your other answers as possible within the context of that headline.

3. Play Bridge -- Reporters rarely ask the "perfect question" that allows you to deliver your ideal headline. Therefore, you'll have to seamlessly segue to your point. After answering a reporter's question directly, bridge to your headline by saying something such as, "But I think the most important thing here is..." or "The bigger picture is that...."

4. Help Them See It -- Since people are barraged with more information than they can retain, raw numbers and statistics rarely stick. Instead of just delivering information without context, develop a more user-friendly metaphor. For example, instead of saying that 4.5 million people have Alzheimer's disease, say that more Americans have Alzheimer's disease than Colorado does people.

5. Be a Layman -- Every profession has its own set of acronyms, specialized terms, and jargon that is not understood by the general public. Successful spokespeople know they have to express complicated thoughts simply to ensure their message resonates. Use metaphors, analogies and anecdotes to help make your point. If you're stuck, try explaining your topic in simple terms to your 12-year-old nephew until he understands it.

6. Accentuate the Positive -- If a reporter asks you an innocuous question, repeat back the question in the beginning of your answer. For example, "How is the weather today?" should be answered with, "The weather is beautiful today," instead of just, "Beautiful." Since a reporter's question is unlikely to be included in the story, speaking in complete sentences allows the journalist to quote an entire self-contained thought.

7. Eliminate the Negative -- If you are asked a negative question, such as, "Has your organization ever broken the law," do not answer by saying, "Our organization has never broken the law." Doing so connects illegal activity and your organization in the same sentence - something you never want to do. Instead, frame your answer in positive terms by saying, "We are confident that we have always complied with the law."

Brad Phillips is the founder and president of Phillips Media Relations (http://www.PhillipsMediaRelations.com). He was formerly a journalist for ABC News and CNN, and also headed the media relations department for the second largest environmental group in the world.


MORE RESOURCES:

Top 10 Tips - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Top 10 shopping tips for Christmas - Sunday Business Post


Sunday Business Post

Top 10 shopping tips for Christmas
Sunday Business Post
Top 10 shopping tips for Christmas. Paul Merriman. By Paul Merriman Dec 17, 2017. Share this article: Top 10 shopping tips for Christmas. Financial planner Paul Merriman shares how to get through the holiday season without courting financial ruin. Paul ...

and more »

Our 10 top tips on winter safety - Peterborough Telegraph


Peterborough Telegraph

Our 10 top tips on winter safety
Peterborough Telegraph
F or us folk here in Peterborough, it seems that the past weekend has left us all a little unprepared for the white stuff that fell heavily during the early hours of Sunday morning, writes Peterborough Cats Protection spokeswoman Sheridan Gaunt. The ...

and more »

Top 10 Dating Trends and Tips of 2017 - Maxim - Maxim


Maxim

Top 10 Dating Trends and Tips of 2017 - Maxim
Maxim
Data from over 40 million online dating profiles revealed the biggest dating trends of the year.

and more »

Top 10 tips to quit smoking - Sampan


Sampan

Top 10 tips to quit smoking
Sampan
Do you want to breathe easier? Be around longer for your family? Save money? Whatever gets you fired up, write it down. A strong reason can get you started. And it will help you stay quit when you're tempted to smoke. Make a plan. Think about what ...

Tame your computer - Best of 2017: top 10 tips - Cambridge Network


Tame your computer - Best of 2017: top 10 tips
Cambridge Network
Tame your computer - Best of 2017: top 10 tips. 15/12/2017. public/news/thumbnail_1roem-tip-time-logo.png. In her regular series for Cambridge Network members, software training expert Karen Roem offers handy tips to help you 'Tame your computer'. This ...

Top 10 Tips on starting with Intelligent Automation - SSONetwork News


Top 10 Tips on starting with Intelligent Automation
SSONetwork News
If you have your sights set on the top end of the continuum, then it's important to build the right team around you. In order to set yourself up for the best outcome, it's advisable to establish working teams that combine multiple skill sets, including ...

10 of the best places to visit in Malaysia: readers' travel tips - The Guardian


The Guardian

10 of the best places to visit in Malaysia: readers' travel tips
The Guardian
The Mossy Forest of the Cameron Highlands offers the chance to get among gnarled, moss-covered trees, exotic plants, orchids and extraordinary wildlife. Near a low mountain called Gunung Brinchang, there is 150 metres of wooden boardwalk with platforms ...

Tips for nailing your top 10 from the first Hottest 100 voters - ABC Online


Tips for nailing your top 10 from the first Hottest 100 voters
ABC Online
To kick it all off we spun last year's number one, Flume's 'Never Be Like You', before voting officially began at 8am. At 8:04 am we called the first person to get their top 10 in, Matt from Wanneroo in Western Australia. Matt had his list ready to go ...

Top 10 tips for a crime-free festive season - Comaro Chronicle


Comaro Chronicle

Top 10 tips for a crime-free festive season
Comaro Chronicle
Top 10 tips for a crime-free festive season. Getting things in order ahead of the festive season is the best way to avoid the last-minute rush and resulting mishaps. 14 hours ago. ADVICE: Stuart Clarkson, managing executive for Fidelity ADT. EVERY year ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

YourFree.biz Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.YourFree.biz 2012

home | site map | links